I’m Trace Hughes, a brand strategist and creative director based in Kansas.

Husband. Father. Veteran. Small town guy. With a fascination with Bigfoot and a healthy addiction to a little game called golf.

I love a big idea as much as a turn of phrase turned on its ear, or an insight turned live grenade. These days I lead brand and marketing strategy for a Midwest financial institution. My career started in Wichita, with stops in Tulsa, Kansas City, and agency life at places like Sullivan Higdon & Sink (now Signal Theory), Barkley (now BarkleyOKRP), and VML (which become VMLY&R but then reverted back to VML; wild) before landing back home in Hutchinson.

When I'm not building brands, you'll find me chasing a good swing on a golf course, or getting lost in the grit and groove of Ray Wylie Hubbard, wishing I could write like that.